[vc_row css=“.vc_custom_1461326947361{padding-right: 0px !important;padding-left: 0px !important;}“][vc_column css=“.vc_custom_1473929742694{padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}“][rev_slider_vc alias=“HeaderIAB“][/vc_column][/vc_row][vc_row el_class=“container-fluid“ css=“.vc_custom_1473929827251{margin-top: 20px !important;padding-top: 0px !important;padding-bottom: 38px !important;}“ el_id=“Publicity“][vc_column css=“.vc_custom_1461330636619{padding-right: 0px !important;padding-left: 0px !important;}“][contentwidgettitle title=“IAB Forum 2020 “ text=“IAB Forum е сред най-важните събития за дигиталната индустрия в България и ще се проведе за девета поредна година. На 28-ми май в хотел Маринела ще бъдат представени дигиталните стратегии на някои от най-големите рекламодатели, добри практики в България в областта на дигиталната трансформация и ще бъдат изнесени данните за обема на онлайн реклама в страната, както и за най-големите рекламодатели в интернет за изминалата година. Ще бъде представено проучване за метриките и ще има практически насочени уъркшопи. IAB Forum традиционно събира на едно място лидерите на дигиталната индустрия у нас, както и много международни лектори.“ icon=“tag“ titlecolor=“#30e59c“ textcolor=“#373737″ iconbackground=“#8a14f2″][/vc_column][/vc_row][vc_row el_class=“container-fluid“ css=“.vc_custom_1473929827251{margin-top: 20px !important;padding-top: 0px !important;padding-bottom: 38px !important;}“][vc_column css=“.vc_custom_1461330636619{padding-right: 0px !important;padding-left: 0px !important;}“][contentwidgettitle title=“Workshops“ icon=“list“ titlecolor=“#30e59c“ textcolor=“#373737″ iconbackground=“#8a14f2″][/vc_column][/vc_row][vc_row el_class=“container-fluid“ css=“.vc_custom_1473951328651{margin-top: 10px !important;padding-top: 0px !important;padding-bottom: 0px !important;}“][vc_column width=“1/2″ css=“.vc_custom_1461330636619{padding-right: 0px !important;padding-left: 0px !important;}“][vc_column_text]
[/vc_column_text][vc_column_text] [/vc_column_text][/vc_column][vc_column width=“1/2″][vc_column_text] [/vc_column_text][vc_column_text] [/vc_column_text][/vc_column][/vc_row][vc_row content_placement=“middle“ el_class=“container-fluid“ css=“.vc_custom_1554905113724{margin-top: 27px !important;padding-top: 70px !important;padding-bottom: 70px !important;background-image: url(http://forum-iab.bg/wp-content/uploads/2016/04/Webp.net-resizeimage-1.jpg?id=1402) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ el_id=“Register“][vc_column css=“.vc_custom_1554905144255{padding-right: 0px !important;padding-left: 0px !important;}“][vc_btn title=“РЕГИСТРИРАЙ СЕ ЗА УЪРКШОП“ color=“info“ size=“lg“ align=“center“ link=“url:http%3A%2F%2Fforum-iab.bg%2Fform-view%2F4|||“][/vc_column][/vc_row][vc_row el_class=“container-fluid“ css=“.vc_custom_1470668327674{padding-top: 0px !important;padding-bottom: 27px !important;}“ el_id=“Speakers“][vc_column css=“.vc_custom_1461330636619{padding-right: 0px !important;padding-left: 0px !important;}“][vc_empty_space height=“33px“ css=“.vc_custom_1487061799319{background-color: #ffffff !important;}“][contentwidgettitle title=“Лектори“ icon=“users“ titlecolor=“#30e59c“ iconbackground=“#8a14f2″][vc_empty_space height=“33px“ css=“.vc_custom_1487061799319{background-color: #ffffff !important;}“][vc_row_inner][vc_column_inner][speakers column=“3″][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ image=“1417″ name=“Nikodem Sarna – Head of international Business Development at Netsprint Group.“ job=“Nikodem has been involved in digital marketing for more than 6 years on both media and technology sides. Currently responsible for international business development and programmatic transformation at Netsprint Group, previously worked for Smart AdServer, Rubicon Project and Publicis Media. He has graduated from Warsaw School of Economics and University of Warsaw and is an active member of ad tech community. He is also passionate about technology, loves travelling and heavy metal music. „][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ image=“1416″ name=“Tomasz Musial- VP Publishers and Programmatic with Waytogrow (Netsprint Group), Board Member “ job=“14-years’ experience on Internet advertising market. Since February 2018 responsible for international business, publishers and programmatic development with Waytogrow. Represents deep knowledge and experience with optimization of publishers’ programmatic revenues. Active member of IAB, speaker at numerous local and international ad-tech and programmatic conferences, author of many publications about Internet advertising. Previously worked as General Manager CEE at Smart Adserver, Managing Director at Money.pl / BusinessClick.com and at IBM Deutschland as business analyst. Graduated Arhus School of Business in Denmark and Warsaw School of Economics, hold a scholarship at Wirtschaftuniersität Wien in Austria. Privately – fanatical squash-player, passionate kite-surfer and snowboarder. „][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ name=“Bartosz Malinowski, Board Member, VP of Sales, CEE and APAC at Adform“ job=“Bartosz had Graduate of Warsaw University of Technology and Warsaw School of Economics with over 10 years of experience in multinational IT and AdTech sales. At Adform he is responsible for sales, client service and the strategy in the fast-growing CEE & APAC offices. Bartosz is based in Warsaw though he spends majority of time traveling for customer meetings in the region. He joined Adform from Adobe, where he held roles responsible for the management of direct sales, channel partners, marketing and PR projects in Eastern Europe, the Middle East and Turkey. His previous roles include positions within the project implementation and sales departments at IBM Software Group.“ image=“1484″][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ name=“Marcel Vass, CEO at Etarget“ image=“1555″ job=“Marcel is Executive Director at Etarget (programmatic platform for online advertising) since 2009. In parallel with his position at Etarget, he was board member of TradeTracker (affiliate platform) and Piano Media (paywall solution). With his work of over 13 years in Digital marketing, he has gained invaluable international experience and insights in the field of online advertising and digital solutions.“][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ name=“Мария Секулова, Advertising Project Manager в Investor Media Group“ job=“Мария Секулова е Advertising Project Manager в Investor Media Group. Тя управлява специалните медийни проекти на групата, насочени към рекламодателите. Мария отговаря за целия процес по изготвяне на проектите, координиране на екипите, ценообразуване, кроспромотиране и начина им на комуникиране към пазара; има над 12-годишен опит в сферата на онлайн рекламата “ image=“1496″][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ name=“ Деница Зарева ,Advertising Sales Manager at OLX.BG– участие 15 мин.“ image=“1563″][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ name=“Антония Велева, търговски директор в Нет инфо“ image=“1586″][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ name=“Оptimistic.bg -Емил Олованов,Регионален мениджър, Optimistic“ image=“1590″][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ image=“686″ name=“Георги Малчев – управляващ съдружник, xplora.bg“ job=“Георги притежава впечатляващ бизнес и маркетинг опит. Преподава маркетинг, комуникации и реклама в Нов Български Университет. Георги често е член на журита за дигитални маркетинг, както и модератор и панелист на форуми за мениджмънт, маркетинг и реклама.“][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ image=“1245″ name=“Чавдар Димов – Manager research and databases, Economedia“ job=“Чавдар Димов управлява проучванията и работата с данни за аудиториите на Икономедиа от 2006 г. Завършил е икономика със специализация икономическа социология в УНСС. Член е на УС на IAB България, където също ръководи групата за проучвания.“][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ image=“1465″ name=“Радослав Неделчев- Chief Operating Officer, Dentsu Aegis Network“][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ image=“1387″ name=“Росен Мисов – Изпълнителен директор на Българската асоциация на рекламодателите“][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ image=“1389″ name=“Зоя Василева – Digital Sales Manager, btv Media Group“][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ image=“1390″ name=“Добринка Стойкова- Партньор в guts&brains DDB, член на УС на IAB Bulgaria“][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ image=“1391″ name=“Constantine Kamaras, Co-founder & Chairman Emeritus, IAB Europe“][speakers_item namecolor=“#ffffff“ jobcolor=“#ffffff“ infocolor=“#ffffff“ image=“1453″ name=“Александър Гагов, Deputy Managing Director, New Moment New Ideas, член на Българска Асоциация на комуникационните агенции /БАКА/“][/speakers][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height=“yes“ content_placement=“middle“ css=“.vc_custom_1554905977024{padding-right: 0px !important;padding-left: 0px !important;background-image: url(http://forum-iab.bg/wp-content/uploads/2016/04/IAB_1920x1080_program_var_1.jpg?id=1399) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“ el_id=“Programme“ el_class=“container-fluid“][vc_column css=“.vc_custom_1521215180290{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}“][vc_row_inner equal_height=“yes“ content_placement=“middle“ el_class=“container-fluid backgroundcenterright mobile-no-background“ css=“.vc_custom_1473799948266{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 27px !important;padding-bottom: 52px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}“][vc_column_inner width=“1/2″][contentwidgettitle title=“ПРОГРАМА“ icon=“calendar“ titlecolor=“#30e59c“ textcolor=“#ffffff“ separatorcolor=“#ffffff“][vc_column_text]Зала „Киото“
9:30 – 10:00 Etarget Workshop – New Trends 2019 in programmatic buying for advertisers and agencies – digital audio, native ads, and more. Marcel Vass, CEO at Etarget
10:00 – 10:30 Adform Workshop: Programmatic ABC – how to set up a campaign in minutes?, Bartosz Malinowski, Board Member, VP of Sales, CEE and APAC at Adform
10:30 – 11:00 Workshop: “Climbing the ad tech mountain or how to be programmatic savvy?”, Nikodem Sarna – Head of International Business Development at Netsprint Group and Tomasz Musial; VP Publishers and Programmatic with Waytogrow (Netsprint Group), Board Member
11:00 – 11:15 Kaфе пауза
11:15 – 12:30 Publishers workshop – Best practices and media formats – Оptimistic.bg-участие 15 мин: Емил Олованов,Регионален мениджър, Optimistic участие; Нет Инфо-участие 15 мин: Антония Велева търговски директор в Нет инфо; BTV Media Group- участие 15 мин:“Staying one step ahead – водим промяната в постоянно развиващ се свят”, Александър Бойчев директор „Дигитален платформи“, BTV Media Group и Зоя Василева, Digital Sales Manager. Investor Media Group- участие 15 мин; 24×7/360°, Мария Секулова, Advertising Project Manager в Investor; OLX.BG- участие 15 мин.: Future of Data is now, Деница Зарева,Advertising Sales Manager at OLX.BG
Зала „София 1“
12:30 – 13:00 Registration
13:00 – 13:10 Откриване – Христо Христов, председател на IAB Bulgaria
13:10 – 13:45 Презентация, Constantine Kamaras, Co-founder & Chairman Emeritus, IAB Europe
13:45 – 14:15 Представяне проучване за метриките, Радослав Неделчев, Chief Operating Officer, Dentsu Aegis Network и член на УС на IAB
14:15 – 14:45 Панелна дискусия за метриките, Росен Мисов, Изпълнителен директор, Българска Асоциация на рекламодателите /БАР/,, Александър Гагов, Deputy Managing Director, New Moment New Ideas, член на Българска Асоциация на комуникационните агенции /БАКА/ и Добринка Стойкова, Партньор в guts&brains DDB, член на УС на IAB Bulgaria
Модератор: Радослав Неделчев, Chief Operating Officer, Dentsu Aegis Network и член на УС на IAB.
14:45 – 15:15 Кафе пауза
15:15 – 15:45 Представяне на топ 100 рекламодатели в интернет, Георги Малчев, Мanaging partner Xplora, член на УС на IAB
15:45-16:15 AdEx Report for Bulgarian Industry, Чавдар Димов, Мениджър проучвания и бази данни, Икономедиа
16:15 – 17:00 Панелна дискусия за AdEx Report for Bulgarian Industry– Чавдар Димов, Мениджър проучвания и бази данни, Икономедиа, член на УС на IAB Bulgaria, Георги Малчев, Мanaging partner Xplora, член на УС на IAB Bulgaria, покана към представители на ТОП 100 рекламодатели – Стефан Радов, Digital Manager за България, Coca-Cola и Лилия Александрова, Media Specialist,Telenor
Модератор: Зоя Василева, Digital Sales Manager BTV Media Group, член на УС на IAB Bulgaria[/vc_column_text][/vc_column_inner][vc_column_inner width=“1/2″][vc_column_text][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row el_class=“container-fluid“ css=“.vc_custom_1470663065315{margin-top: 27px !important;padding-top: 34px !important;padding-bottom: 38px !important;}“ el_id=“BuyTicket“][vc_column css=“.vc_custom_1461330636619{padding-right: 0px !important;padding-left: 0px !important;}“][contentwidgettitle title=“БИЛЕТИ“ icon=“ticket“ titlecolor=“#30e59c“ iconbackground=“#8a14f2″][vc_empty_space height=“33px“][vc_row_inner][vc_column_inner width=“1/3″ css=“.vc_custom_1461667383829{margin-bottom: 30px !important;}“][eventstation_pricing_table packagename=“Стандартен билет“ price=“250 лв.“ banner=“101″ productid=“105″ packagenamefontsize=“24px“][eventstation_pricing_list][/eventstation_pricing_table][vc_btn title=“КУПИ БИЛЕТ“ shape=“square“ color=“violet“ 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