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IAB Digital day 2021“Ready for Anything”

After the most interesting year for the digital business – 2020, with all its hardships, IAB Digital Day is here again to give everyone the latest data, analysis and trends, and this time we are prepared for anything.

In the 11th edition of IAB Digital Day, which will be held on October 7 in Vitosha Hall, Inter Expo Center, you will be able to hear the local leaders in the digital industry, as well as a whole constellation of international experts who will give us a look to the future in Digital.

In 8 thematic streams we will outline the vision and the path that awaits all of us, ready for anything and looking for a way to develop the digital industry in the country.

By the global conditions, IAB Digital Day will be held in a hybrid version.

You will have the opportunity to be part of the forum live, as well as through your own monitors at home.

  AGENDA

9: 30- 10:00 REGISTRATION AND COFFEE WITH DEVIN AND SPETEMA

10:00 – 10:10 opening

Nikolay Boykov, Chairman of IAB Bulgaria
Hosts: ……

Panel 1: Future

10:10 – 10:25 Keynote speaker

Privacy by design: online advertising’s revolution, Katharina Amtzen, Head of Ads Privacy InC Lead – EMEA GTM, Google

 

10:25 - 10:40 Keynote speaker

Positioning of a lecturer is forthcoming

Panel 2: Society

10:40 – 10:55 Presentation

Daniel Knapp, Chief Economist IAB Europe

10:55 - 11:30 Panel discussion

Guest panelists: Denitsa Dimitrova, Manager, Mit Press Ltd. Dobromir Ivanov, Chairman at BESCO – The Bulgarian Startup Association, Petar Tornev, Accenture, Irena Joteva, Manager, Hill International
Moderator: Alexander Hristov, PhD, Managing partner Paragraph42, member of IAB Bulgaria

11:30- 11:45 Coffee break with Devin and Spetema

Panel 3: Gaming

11:45 – 12:00 Presentation

Global and local – video games as a pop-cultural phenomenon and a tool for marketing and advertising
Martin Kadinov,Managing Partner, TDB Play

12:00 - 12:15 Presentation

„Video games and esports – the entertainment of choice for millennials and Gen Z“
Konstantinos Zervos, Managing director, PVP Media

12:15 – 13:00 Lunch break

Panel 4: On- Demand content

13:00 – 13:15 Keynote speaker:

 “Top 10 Trends in Podcasting”
Adam Bowie, Business Development and Strategy, BBC World Service

13:15 – 13:30 Presentation

Zoya Vasileva, Head of Digital Department and Digital Sales, Angel Tsvetanov, Digital Sales Manager, BTV Media Group

Panel 5: Data

13:30 – 13:45 Keynote speaker

Pawel Gala, CEO Wavemaker Polska

13:45 - 14:00

 Consumer attitudes- results from an online survey of Offerista Group Bulgaria
Ognyan Popov, CEO Offerista Group Bulgaria

14:00 – 14:15 Keynote speaker

Orchid Richardson, SVP Programmatic & Data Center, IAB

 

14:15 – 14:30 Presentation

Net Info – positioning of a topic and a lecturer is forthcoming

14:30 – 15:00 DATA panel discussion

Guest panelists: Sibina Grigorova, Managing Editor, Bulgaria Boulevard, Hristo Hristov, Dora Strezova, Executive Director, Coca-Cola
Moderator: Milena Mishineva, Chief Digital & Data Officer Bulgaria and Adriatics dentsu, Member of the Management Board of IAB Bulgaria and Chairman of the Commission for Metrics, Standards and Self-Regulation

15:00- 15:15 Coffee break with Devin and Spetema

Panel 6: Brand collaboration

15:15 – 15:30 Keynote speaker

 

15:30 – 15:45 Presentation

Stories behind Storytelling
Alexander Boychev, Innovation Director and Maria Sekulova, Advertising Projects Manager, Investor Media Group

15:45 – 16:00 Presentation

Karolina Sofronieva, Chief Marketing Officer, TBI Bank

Panel 7: E-Commerce

16:00 – 16:15 Presentation eMAG

Navigating technology infrastructure of the future
Silviu Gugui,Country Manager, eMAG Bulgaria

16:45 - 17:00 Presentation

Positioning of a topic and a lecturer is forthcoming

Panel 8: Trends

16:30– 16:45 Presentation Trend Watching

 

16:45 – 17:00 Presentation

How to successfully manage advertising in a first party world
Adrian Biciu – Sales Director, Adform SEE

17:00 Q&A and closing of the forum

17:00 Cocktail with InoVino and Devin and time for networking

* in unforeseen circumstances, the organizers keep the right to change the program of Digital Day 2021

  AGENDA

9: 30- 10:00 REGISTRATION AND COFFEE WITH DEVIN AND SPETEMA

10:00 – 10:10 opening

Nikolay Boykov, Chairman of IAB Bulgaria
Hosts: ……

Panel 1: Future

10:10 – 10:25 Keynote speaker

Orchid Richardson, SVP Programmatic & Data Center at IAB

 

10:25 - 10:40 Keynote speaker

Positioning of a lecturer is forthcoming

Panel 2: Society

10:40 – 10:55 Presentation

invitation to Maria Gabriel, European Commissioner for Innovation, Research, Culture, Education and Youth

10:55 - 11:30 Panel discussion

Guest panelists: Denitsa Dimitrova, Manager, Mit Press Ltd. Dobromir Ivanov, Chairman at BESCO – The Bulgarian Startup Association, Petar Tornev, Accenture, Irena Joteva, Manager, Hill International
Moderator: Alexander Hristov, PhD, Managing partner Paragraph42, member of IAB Bulgaria

11:30- 11:45 Coffee break with Devin and Spetema

Panel 3: Gaming

11:45 – 12:00 Presentation

Global and local – video games as a pop-cultural phenomenon and a tool for marketing and advertising
Martin Kadinov,Managing Partner, TDB Play

12:00 - 12:15 Presentation

„Video games and esports – the entertainment of choice for millennials and Gen Z“,
Konstantinos Zervos, Managing director, PVP Media

12:15 – 13:00 Lunch break

Panel 4: On- Demand content

13:00 – 13:15 Keynote speaker:

 “Top 10 Trends in Podcasting”
Adam Bowie, Business Development and Strategy, BBC World Service

13:15 – 13:30 Presentation

Zoya Vasileva, Head of Digital Department and Digital Sales, Angel Tsvetanov, Digital Sales Manager, BTV Media Group

13:30 – 13:45 Presentation

Positioning of a topic and a lecturer is forthcoming

13:45- 14:00 Coffee break with Devin and Spetema

Panel 5: Data

14:00 – 14:15 Keynote speaker

Pawel Gala, CEO Wavemaker Polska

14:15 - 14:30

Consumer attitudes “, results from an online survey of Offerista Group Bulgaria
Ognyan Popov, CEO Offerista Group Bulgaria

14:30 – 14:45 Keynote speaker

Katharina Amtzen, Head of Ads Privacy InC Lead – EMEA GTM, Google

 

14:45 – 15:00 Presentation

Net Info – positioning of a topic and a lecturer is forthcoming

15:00 – 15:30 DATA panel discussion

Guest panelists: Sibina Grigorova, Managing Editor, Bulgaria Boulevard, Hristo Hristov, Independent Media BG and Dora Strezova, Executive Director, Coca-Cola
Moderator: Milena Mishineva, Chief Digital & Data Officer Bulgaria and Adriatics dentsu, Member of the Management Board of IAB Bulgaria and Chairman of the Commission for Metrics, Standards and Self-Regulation

15:30- 15:45 Coffee break with Devin and Spetema

Panel 6: Brand collaboration

15:45 – 16:00 Keynote speaker

 

16:00 – 16:15 Presentation

Stories behind Storytelling
Alexander Boychev, Innovation Director and Maria Sekulova, Advertising Projects Manager, Investor Media Group

16:15 – 16:30 Presentation

Karolina Sofronieva, Chief Marketing Officer, TBI Bank

Panel 7: E-Commerce

16:30 – 16:45 Presentation eMAG

Silviu Gugui,Country Manager, eMAG Bulgaria

16:45 - 17:00 Presentation

Positioning of a topic and a lecturer is forthcoming

Panel 8: Trends

17:00– 17:15 Keynote speaker

 

17:15 – 17:30 Presentation

How to successfully manage advertising in a first party world
Adrian Biciu – Sales Director, Adform SEE

17:30 Q&A and closing of the forum

17:30 Cocktail with InoVino and Devin and time for networking

* in unforeseen circumstances, the organizers keep the right to change the program of Digital Day 2021

SPEAKERS

SPEAKERS

Katharina Arntzen

Head of Ads Privacy InC Leads

EMEA,GTM, Google 

 

Adam Bowie

 Business Development and Strategy

BBC World Service

 

Orchid Richardson

SVP Programmatic & Data Center 

IAB

 

Pawel Gala

CEO 

Wavemaker Polska

 

Ognyan Popov

 CEO 

Offerista Group Bulgaria

 

Karolina Sofronieva

Chief Marketing Officer

TBI Bank

 

Milena Mishineva

Chief Digital & Data Officer Bulgaria and Adriatics dentsu, Member of the Management Board of IAB Bulgaria and Chairman of the Commission for Metrics, Standards and Self-Regulation

 

Silviu Gugui

Country Manager

eMAG Bulgaria

 

Alexander Hristov

 Managing partner

Paragraph42

 

Alexander Boychev

Innovation Director

Investor Media Group

 

Maria Sekulova

Advertising Projects Manager

Investor Media Group

 

Zoya Vasileva

Head of Digital Department and Digital Sales

BTV Media Group

 

Angel Tsvetanov

 Digital Sales Manager

BTV Media Group

 

Martin Kadinov

 Managing Partner

TDB Play

 

Adrian Biciu

 Sales Director

Adform SEE

 

Adrian Biciu

 Chairman

BESCO

Denitsa Dimitrova

CEO

Mit Press Ltd

 

Petar Tornev

Accenture

 

Irena Joteva

 CEO

Hill International

 

Konstantinos Zervos

 Managing director

PVP Media

 

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TICKETS

Members of IAB Bulgaria have a 50% discount from the standard price for offline and online tickets.

Attendance ticket

250 BGN without VAT

Online ticket

180 BGN without VAT

Student ticket

50 BGN without VAT

Package ticket 3 + 1

750 BGN without VAT

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