Live Player: IAB Digital day 2021“Ready for Anything”
IAB Digital day 2021“Ready for Anything”
After the most interesting year for the digital business – 2020, with all its hardships, IAB Digital Day is here again to give everyone the latest data, analysis and trends, and this time we are prepared for anything.
In the 11th edition of IAB Digital Day, which will be held on October 7 in Vitosha Hall, Inter Expo Center, you will be able to hear the local leaders in the digital industry, as well as a whole constellation of international experts who will give us a look to the future in Digital.
In 8 thematic streams we will outline the vision and the path that awaits all of us, ready for anything and looking for a way to develop the digital industry in the country.
By the global conditions, IAB Digital Day will be held in a hybrid version.
You will have the opportunity to be part of the forum live, as well as through your own monitors at home.
IAB Digital Day 2021 will be guaranteed COVID-19 safe event. Together with our partners and hosts from the IEC we will provide the opportunity to perform a rapid antigen test immediately before the event, in case you do not have a certificate. At the price of BGN 25 and only after 20 to 30 minutes, with a negative result, you will receive a valid certificate, with which we expect you live.
AGENDA
9: 30- 10:00 REGISTRATION AND COFFEE WITH DEVIN AND SPETEMA
10:00 – 10:10 opening
Nikolay Boykov, Chairman of IAB Bulgaria
Host: Chris Zahariev
Panel 1: Future

10:10 – 10:25 Keynote speaker
Privacy by design: online advertising’s revolution, Katharina Amtzen, Head of Ads Privacy Specialists, GTM EMEA

10:25 - 10:40 Keynote speaker
“Тhe Future of digital economy”, Hristo Hristov, CEO, Darik radio
Panel 2: Society

10:40 – 10:55 Presentation
“The wider socio-economic value of targeted advertising”, Daniel Knapp, Chief Economist IAB Europe

10:55 - 11:30 Panel discussion
Guest panelists: Denitsa Dimitrova, Manager, Mit Press Ltd. Dobromir Ivanov, Chairman at BESCO – The Bulgarian Startup Association, Petar Tornev, Accenture, Irena Joteva, Manager, Hill International,Dobrinka Blagoeva, Director of Innovative Sofia, Sofia Municipality
Moderator: Alexander Hristov, PhD, Managing partner Paragraph42, member of IAB Bulgaria
11:30- 11:45 Coffee break with Devin and Spetema
Panel 3: Gaming

11:45 – 12:00 Presentation
Global and local – video games as a pop-cultural phenomenon and a tool for marketing and advertising
Martin Kadinov,Managing Partner, TDB Play

12:00 - 12:15 Presentation
„Video games and esports – the entertainment of choice for millennials and Gen Z“
Konstantinos Zervos, Managing director, PVP Media
12:15 – 13:00 Lunch break
Panel 4: On- Demand content

13:00 – 13:15 Keynote speaker:
“Top 10 Trends in Podcasting”
Adam Bowie, Business Development and Strategy, BBC World Service

13:15 – 13:30 Presentation
Zoya Vasileva, Head of Digital Department and Digital Sales, Angel Tsvetanov, Digital Sales Manager, BTV Media Group
Panel 5: Data

13:30 – 13:45 Keynote speaker
Pawel Gala, CEO Wavemaker Polska

13:45 - 14:00
Consumer attitudes- results from an online survey of Offerista Group Bulgaria
Ognyan Popov, CEO Offerista Group Bulgaria

14:00 – 14:15 Keynote speaker
“Data Legal Regime – Inherited Challenges and a New Framework”, Zhulieta Mandazhieva, Partner, KDBMlaw

14:15 – 14:30 Presentation
The new normality – programmatic direct, advertising ID, 1st party data -Alexander Varov Portfolio Manager, Netinfo

14:30 – 15:00 DATA panel discussion
Guest panelists: Sibina Grigorova, Managing Editor, Bulgaria Boulevard, Hristo Hristov, CEO, Darik radio, Dora Strezova, Executive Director, Coca-Cola
Moderator: Milena Mishineva, Chief Digital & Data Officer Bulgaria and Adriatics dentsu, Member of the Management Board of IAB Bulgaria and Chairman of the Commission for Metrics, Standards and Self-Regulation
15:00- 15:15 Coffee break with Devin and Spetema
Panel 6: Brand collaboration

15:15 – 15:30 Keynote speaker
Building Trust in Influencer Marketing – Best practices & self-regulation
Ioana Anescu, Managing Director, IAB Romania

15:30 – 15:45 Presentation
Stories behind Storytelling
Alexander Boychev, Innovation Director and Maria Sekulova, Advertising Projects Manager, Investor Media Group

15:45 – 16:00 Presentation
TBI PAY: Go Big or Go Smart
Karolina Sofronieva, Chief Marketing Officer, TBI Bank
Panel 7: E-Commerce

16:00 – 16:15 Presentation eMAG
Navigating technology infrastructure of the future
Silviu Gugui,Country Manager, eMAG Bulgaria

16:15 - 16:30 Presentation
Native Advertising – How content recommendations became one of the key drivers of online sales and marketing in the open web, Diana Dumanić, Director, Linker
Panel 8: Trends

16:30– 16:45 Keynote Speaker
Joaquim Moody, Head of Global Insight Network Trend Analyst ,Trend Watching

16:45 – 17:00 Presentation
How to successfully manage advertising in a first party world
Adrian Biciu – Sales Director, Adform SEE

17:00- 17:15 Presentation
The Future of the Metaverse
Martin Rusev, Product Marketing Manager, Gameloft
17:00-17:15 Cocktail with InoVino and Devin and time for networking
* in unforeseen circumstances, the organizers keep the right to change the program of Digital Day 2021
AGENDA
9: 30- 10:00 REGISTRATION AND COFFEE WITH DEVIN AND SPETEMA
10:00 – 10:10 opening
Nikolay Boykov, Chairman of IAB Bulgaria
Host: Chris Zahariev
Panel 1: Future

10:10 – 10:25 Keynote speaker
Privacy by design: online advertising’s revolution, Katharina Amtzen, Head of Ads Privacy Specialists, GTM EMEA

10:25 - 10:40 Keynote speaker
“Тhe Future of digital economy”, Hristo Hristov, CEO, Darik radio
Panel 2: Society

10:40 – 10:55 Presentation
“The wider socio-economic value of targeted advertising”, Daniel Knapp, Chief Economist IAB Europe

10:55 - 11:30 Panel discussion
Guest panelists: Denitsa Dimitrova, Manager, Mit Press Ltd. Dobromir Ivanov, Chairman at BESCO – The Bulgarian Startup Association, Petar Tornev, Accenture, Irena Joteva, Manager, Hill International,Dobrinka Blagoeva, Director of Innovative Sofia, Sofia Municipality
Moderator: Alexander Hristov, PhD, Managing partner Paragraph42, member of IAB Bulgaria
11:30- 11:45 Coffee break with Devin and Spetema
Panel 3: Gaming

11:45 – 12:00 Presentation
Global and local – video games as a pop-cultural phenomenon and a tool for marketing and advertising
Martin Kadinov,Managing Partner, TDB Play

12:00 - 12:15 Presentation
„Video games and esports – the entertainment of choice for millennials and Gen Z“
Konstantinos Zervos, Managing director, PVP Media
12:15 – 13:00 Lunch break
Panel 4: On- Demand content

13:00 – 13:15 Keynote speaker:
“Top 10 Trends in Podcasting”
Adam Bowie, Business Development and Strategy, BBC World Service

13:15 – 13:30 Presentation
Zoya Vasileva, Head of Digital Department and Digital Sales, Angel Tsvetanov, Digital Sales Manager, BTV Media Group
Panel 5: Data

13:30 – 13:45 Keynote speaker
Pawel Gala, CEO Wavemaker Polska

13:45 - 14:00
Consumer attitudes- results from an online survey of Offerista Group Bulgaria
Ognyan Popov, CEO Offerista Group Bulgaria

14:00 – 14:15 Keynote speaker
“Data Legal Regime – Inherited Challenges and a New Framework”, Zhulieta Mandazhieva, Partner, KDBMlaw

14:15 – 14:30 Presentation
The new normality – programmatic direct, advertising ID, 1st party data -Alexander Varov Portfolio Manager, Netinfo

14:30 – 15:00 DATA panel discussion
Guest panelists: Sibina Grigorova, Managing Editor, Bulgaria Boulevard, Hristo Hristov, CEO, Darik radio, Dora Strezova, Executive Director, Coca-Cola
Moderator: Milena Mishineva, Chief Digital & Data Officer Bulgaria and Adriatics dentsu, Member of the Management Board of IAB Bulgaria and Chairman of the Commission for Metrics, Standards and Self-Regulation
15:00- 15:15 Coffee break with Devin and Spetema
Panel 6: Brand collaboration

15:15 – 15:30 Keynote speaker
Building Trust in Influencer Marketing – Best practices & self-regulation
Ioana Anescu, Managing Director, IAB Romania

15:30 – 15:45 Presentation
Stories behind Storytelling
Alexander Boychev, Innovation Director and Maria Sekulova, Advertising Projects Manager, Investor Media Group

15:45 – 16:00 Presentation
TBI PAY: Go Big or Go Smart
Karolina Sofronieva, Chief Marketing Officer, TBI Bank
Panel 7: E-Commerce

16:00 – 16:15 Presentation eMAG
Navigating technology infrastructure of the future
Silviu Gugui,Country Manager, eMAG Bulgaria

16:15 - 16:30 Presentation
Native Advertising – How content recommendations became one of the key drivers of online sales and marketing in the open web, Diana Dumanić, Director, Linker
Panel 8: Trends

16:30– 16:45 Keynote Speaker
Joaquim Moody, Head of Global Insight Network Trend Analyst ,Trend Watching

16:45 – 17:00 Presentation
How to successfully manage advertising in a first party world
Adrian Biciu – Sales Director, Adform SEE

17:00- 17:15 Presentation
The Future of the Metaverse
Martin Rusev, Product Marketing Manager, Gameloft
17:00-17:15 Cocktail with InoVino and Devin and time for networking
* in unforeseen circumstances, the organizers keep the right to change the program of Digital Day 2021
SPEAKERS
SPEAKERS

Katharina Arntzen
Head of Ads Privacy Specialists
GTM EMEA

Adam Bowie
Business Development and Strategy
BBC World Service

Hristo Hristov
CEO
Darik radio

Pawel Gala
CEO
Wavemaker Polska

Ognyan Popov
CEO
Offerista Group Bulgaria

Karolina Sofronieva
Chief Marketing Officer
TBI Bank

Milena Mishineva
Chief Digital & Data Officer Bulgaria and Adriatics dentsu, Member of the Management Board of IAB Bulgaria and Chairman of the Commission for Metrics, Standards and Self-Regulation

Silviu Gugui
Country Manager
eMAG Bulgaria

Alexander Hristov
Managing partner
Paragraph42

Alexander Boychev
Innovation Director
Investor Media Group

Maria Sekulova
Advertising Projects Manager
Investor Media Group

Zoya Vasileva
Head of Digital Department and Digital Sales
BTV Media Group

Angel Tsvetanov
Digital Sales Manager
BTV Media Group

Martin Kadinov
Managing Partner
TDB Play

Adrian Biciu
Sales Director
Adform SEE

Adrian Biciu
Chairman
BESCO

Denitsa Dimitrova
CEO
Mit Press Ltd

Petar Tornev
Accenture

Irena Joteva
CEO
Hill International

Konstantinos Zervos
Managing director
PVP Media

Diana Dumanić
Director
Linker

Zhulieta Mandazhieva
Partner
KDBMlaw

Alexander Varov
Portfolio Manager
Netinfo

Ioana Anescu
Managing Director
IAB Romania

Joaquim Moody
Head of Global Insight Network Trend Analyst
Trend Watching

Martin Rusev
Product Marketing Manager
Gameloft
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TICKETS
Members of IAB Bulgaria have a 50% discount from the standard price for offline and online tickets.