Live Player: IAB Digital day 2021“Ready for Anything”

IAB Digital day 2021“Ready for Anything”

After the most interesting year for the digital business – 2020, with all its hardships, IAB Digital Day is here again to give everyone the latest data, analysis and trends, and this time we are prepared for anything.

In the 11th edition of IAB Digital Day, which will be held on October 7 in Vitosha Hall, Inter Expo Center, you will be able to hear the local leaders in the digital industry, as well as a whole constellation of international experts who will give us a look to the future in Digital.

In 8 thematic streams we will outline the vision and the path that awaits all of us, ready for anything and looking for a way to develop the digital industry in the country.

By the global conditions, IAB Digital Day will be held in a hybrid version.

You will have the opportunity to be part of the forum live, as well as through your own monitors at home.

IAB Digital Day 2021 will be guaranteed COVID-19 safe event. Together with our partners and hosts from the IEC we will provide the opportunity to perform a rapid antigen test immediately before the event, in case you do not have a certificate. At the price of BGN 25 and only after 20 to 30 minutes, with a negative result, you will receive a valid certificate, with which we expect you live.

Join Digital day

AGENDA

9: 30- 10:00 REGISTRATION AND COFFEE WITH DEVIN AND SPETEMA

10:00 – 10:10 opening

Nikolay Boykov, Chairman of IAB Bulgaria

Host: Chris Zahariev

Panel 1: Future

10:10 – 10:25 Keynote speaker

Privacy by design: online advertising’s revolution, Katharina Amtzen, Head of Ads Privacy Specialists, GTM EMEA

10:25 - 10:40 Keynote speaker

“Тhe Future of digital economy”, Hristo Hristov, CEO, Darik radio

Panel 2: Society

10:40 – 10:55 Presentation

“The wider socio-economic value of targeted advertising”, Daniel Knapp, Chief Economist IAB Europe

10:55 - 11:30 Panel discussion

Guest panelists: Denitsa Dimitrova, Manager, Mit Press Ltd. Dobromir Ivanov, Chairman at BESCO – The Bulgarian Startup Association, Petar Tornev, Accenture, Irena Joteva, Manager, Hill International,Dobrinka Blagoeva, Director of Innovative Sofia, Sofia Municipality

Moderator: Alexander Hristov, PhD, Managing partner Paragraph42, member of IAB Bulgaria

11:30- 11:45 Coffee break with Devin and Spetema

Panel 3: Gaming

11:45 – 12:00 Presentation

Global and local – video games as a pop-cultural phenomenon and a tool for marketing and advertising

Martin Kadinov,Managing Partner, TDB Play

12:00 - 12:15 Presentation

„Video games and esports – the entertainment of choice for millennials and Gen Z“

Konstantinos Zervos, Managing director, PVP Media

12:15 – 13:00 Lunch break

Panel 4: On- Demand content

13:00 – 13:15 Keynote speaker:

“Top 10 Trends in Podcasting”

Adam Bowie, Business Development and Strategy, BBC World Service

13:15 – 13:30 Presentation

Zoya Vasileva, Head of Digital Department and Digital Sales, Angel Tsvetanov, Digital Sales Manager, BTV Media Group

Panel 5: Data

13:30 – 13:45 Keynote speaker

Pawel Gala, CEO Wavemaker Polska

13:45 - 14:00

Consumer attitudes- results from an online survey of Offerista Group Bulgaria

Ognyan Popov, CEO Offerista Group Bulgaria

14:00 – 14:15 Keynote speaker

“Data Legal Regime – Inherited Challenges and a New Framework”, Zhulieta Mandazhieva, Partner, KDBMlaw

14:15 – 14:30 Presentation

The new normality – programmatic direct, advertising ID, 1st party data -Alexander Varov Portfolio Manager, Netinfo

14:30 – 15:00 DATA panel discussion

Guest panelists: Sibina Grigorova, Managing Editor, Bulgaria Boulevard, Hristo Hristov, CEO, Darik radio, Dora Strezova, Executive Director, Coca-Cola

Moderator: Milena Mishineva, Chief Digital & Data Officer Bulgaria and Adriatics dentsu, Member of the Management Board of IAB Bulgaria and Chairman of the Commission for Metrics, Standards and Self-Regulation

15:00- 15:15 Coffee break with Devin and Spetema

Panel 6: Brand collaboration

15:15 – 15:30 Keynote speaker

Building Trust in Influencer Marketing – Best practices & self-regulation

Ioana Anescu, Managing Director, IAB Romania

15:30 – 15:45 Presentation

Stories behind Storytelling

Alexander Boychev, Innovation Director and Maria Sekulova, Advertising Projects Manager, Investor Media Group

15:45 – 16:00 Presentation

TBI PAY: Go Big or Go Smart

Karolina Sofronieva, Chief Marketing Officer, TBI Bank

Panel 7: E-Commerce

16:00 – 16:15 Presentation eMAG

Navigating technology infrastructure of the future

Silviu Gugui,Country Manager, eMAG Bulgaria

16:15 - 16:30 Presentation

Native Advertising – How content recommendations became one of the key drivers of online sales and marketing in the open web, Diana Dumanić, Director, Linker

Panel 8: Trends

16:30– 16:45 Keynote Speaker

Joaquim Moody, Head of Global Insight Network Trend Analyst ,Trend Watching

16:45 – 17:00 Presentation

How to successfully manage advertising in a first party world

Adrian Biciu – Sales Director, Adform SEE

17:00- 17:15 Presentation

The Future of the Metaverse

Martin Rusev, Product Marketing Manager, Gameloft

17:00-17:15 Cocktail with InoVino and Devin and time for networking

* in unforeseen circumstances, the organizers keep the right to change the program of Digital Day 2021